Hammersmith, London, W6




Head Of DTC
We’re very excited to be expanding our SVOD team. 

The purpose of this new role is to ensure DTC launch readiness, then drive continued growth and expansion


About the role and the team
You will proactively develop and deliver customer journeys which improves conversion, engagement, retention, win-backs and lifetime value. You will manage the merchandising manager, relationships with vendors and distribution partners, and lead cross-functional teams.

We are looking for someone with exceptional emergent leadership skills, stakeholder management, curious, enthusiastic, tenacious, and a confident communicator with the ability to influence and inspire at all levels.

History Play and Crime+Investigation Play are currently available as add-on channels on Amazon Prime Video Channels and Apple TV Channels in the UK, Germany, the Netherlands, and Italy.

Key Responsibilities:

  • Manage stakeholders through the full product lifecycle: from definition to go/no-go decision
  • Lead product testing, prioritisation and continuous improvements of all customer journeys on web and app
  • Work very closely with Insight & Analytics and Marketing, to drive audience segmentation and contact strategy across e-mail, in-app and push
  • Proactively engage with distribution partners for inclusion in their sales activation campaigns (promotional offers, sampling), storefront merchandising and inbound comms
  • Work closely with and support the Director, Digital Subscription Services in defining the SVOD/DTC strategy, pricing and promotions, value propositions and business development
  • Work closely with and support regional teams with SVOD toolkit and best practice

Person Specification:

  • Experience launching DTC (direct-to-consumer)
  • Ability to demonstrate how you personally improved engagement and retention metrics such as free to pay conversion, churn, and customer lifetime value
  • Experience in managing relationships with OTT third party vendors (SaaS providers, intermediaries) and distribution partners (Amazon, Apple, Google, Roku, Samsung)
  • Being an effective leader of small cross-functional teams, managing multiple priorities simultaneously, with a hands-on approach.

Why should you work at A+E Networks UK? 

We offer a competitive benefits package (Group Personal Pension Plan, 25 days annual leave not including bank holidays, Income Protection Insurance, Life Assurance and BUPA healthcare). We pride ourselves on being a warm and welcoming company with a friendly, creative and passionate culture where EVERYONE gets real accountability and wide ranging responsibility. We organize staff events and host (a virtual) Thirsty Thursday every week where colleagues can socialize and get to know one another.  

We are in the business of telling stories. They may be stories about real people or made-up people, but our true talent is imagining, finding, cultivating and bringing to life the most entertaining parts of the human experience.

A+E NETWORKS UK run a family of global TV brands broadcasting in the UK and EMEA. Our channels include Sky History, Sky History 2, Crime+Investigation and our free to air channel, BLAZE. We are an ambitious and creative team who strive to build strong brands for our territories. 

Our work environment appeals to self motivated and flexible thinkers who are great collaborators and always strive to discover what is next creatively. We are customer focused and sustain and build a diverse range of programme brands from Murdertown to What The Killer Did Next and Pawnstars.

A+E Networks UK foster an open and creative approach which is helping us to deliver ground breaking work.

Here at A+E Networks we embrace and celebrate our differences and unique strengths. We are committed to creating an environment where we all belong and can be ourselves. 
Achieving true equality and inclusion takes more than words, it requires a commitment from all of us to listen, educate and elevate each other. We constantly strive to get it right but recognise that there is still much for us to learn. When we achieve measurable progress, we know we are holding ourselves to a higher standard.    
Diversity is alive in our workplace and continues to grow in the stories we share with our viewers. Our channels are a trusted source of information and we are in the unique position to challenge preconceptions and offer different perspectives.


Please CLICK HERE to see this role on our own careers site and apply.