Media Director

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. 
  
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success. 
  
Our Culture & Values 
Here at Manchester United, we place great emphasis on a culture of connection, respect, and teamwork. We ask our colleagues to be champions of growth—constantly evolving, pushing boundaries, and collaborating across all areas of the business to keep us at the top of our game. 
  
The Role: 
This role shapes how Manchester United connects with its worldwide fanbase, accelerates commercial growth through content monetisation, and delivers emotionally resonant storytelling across all platforms.

Reporting to Chief Communications Officer, the Media Director oversees the entire media content ecosystem — including Social Media, Content Strategy & Programming, Video Production, and Originals & Studio. Leading a team of 35+ talented professionals, the Media Director crafts and executes an ambitious content strategy that positions Manchester United as a global frontrunner in digital media, fan engagement, and innovation.

Key Responsibilities:

• Set the Vision: Define and deliver an ambitious media and content strategy that supports Manchester United’s brand, football, and commercial objectives
• Inspire and Lead: Manage a multi-disciplinary team across Social Media, Content Programming, Video Production, and Studio to deliver impactful, creative, and timely content
• Engage Our Fans: Ensure content reflects the voice and values of the club, and resonates with our diverse, global audience across men’s, women’s, and academy football
• Drive Growth: Unlock the commercial potential of content through partnerships, platforms, digital products, and new revenue opportunities
• Drive Collaboration: Work closely with all departments including Football, Business, Commercial, and Communications to align messaging and campaigns
• Champion Innovation: Embrace emerging formats, tools, and platforms to keep Manchester United at the forefront of media trends
• Plan with Precision: Oversee robust planning and workflow management across teams, ensuring clarity, accountability, and on-time delivery
• Make Data-Driven Decisions: Leverage insights and analytics to continuously improve content performance and audience relevance.

The Person: 
We are looking for someone who: 

• Significant experience in a senior media or content leadership role, ideally within sport, entertainment, or a global consumer brand
• A proven track record in developing and executing successful content strategies across digital, social, and video
• Strong commercial understanding and experience in content monetisation (e.g. sponsorship, subscriptions, licensing, platform revenue)
• Excellent team leadership and people management skills
• Outstanding storytelling instincts and creative vision
• Deep understanding of audiences, fan behaviours, and digital engagement strategies
• Calm, focused, and adaptable with excellent planning and organisational skills
• Genuine passion for football, including the men’s and women’s game, and a strong appreciation of Manchester United’s heritage and fanbase.

What We Offer: 
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual incentive scheme
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth.

Our Commitment to You: 
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.