Global Digital Strategy Lead

This role will give you a great opportunity to shape the digital footprint of our international film releases, driving innovative strategies from production through to global distribution. You’ll play a key role in shaping how audiences connect with our stories — driving creative ideas, sparking engagement, and working across markets to bring campaigns to life online.

Key Responsibilities

Audience & Platform Strategy:

• Define digital positioning for our international slate, aligning platform strategies with audience behaviours across global markets

• Lead audience segmentation and behavioural analysis to identify key demographics and content preferences
• Deliver insights through competitor benchmarking and social trend analysis to guide campaign direction
• Develop platform-specific strategies and messaging frameworks tailored to audience segments and channel conventions.

Creative Ideation & Content Strategy:

• Translate campaign pillars in to engaging digital content strategies across global and local social channels

• Provide creative inspiration and format recommendations aligned with character themes and narrative arcs
• Generate ideas for Content Days and reactive content that taps in to real-time trends and audience sentiment
• Support influencer marketing by identifying relevant creators and proposing platform-appropriate executions.

Stakeholder Liaisons:

• Collaborate with internal teams including Global Marketing, Publicity, and Distribution to coordinate campaign execution and asset launches.

• Guide local digital teams with strategic direction, ensuring alignment with global objectives and sharing performance insights.
• Act as primary contact for third-party distributors, especially US-based partners, to ensure strategic alignment and campaign clarity.
• Facilitate regular communication across territories and external partners to coordinate creative, influencer, and digital activations.

Essential Skills, Knowledge & Experience:

• 7+ years in digital marketing, social strategy, or content leadership roles (preferably within entertainment or media)
• Proven ability to develop and implement global digital and social strategies across the full lifecycle of film releases
• Experience working on global campaigns across international teams and territories
• Strong understanding of audience segmentation, platform behaviour, and digital positioning

• Ability to translate insights into actionable recommendations and to provide creative direction and guidelines for local market adaptation
• Skilled in competitor analysis, social trends tracking, and performance reporting

• Strong interpersonal skills to guide and support internal teams, including senior execs
• Familiarity with influencer marketing and digital partnerships
• Up-to-date knowledge of social media innovations, platform updates, and emerging tools.