London

permanent

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Manager, Studios Digital Marketing

The position is responsible for supporting all aspects of digital marketing campaigns for Lucasfilm, Marvel Studios and  20th Century Studio titles at a Regional and UK level.  

Be you, be here, be part of the story!


At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.


This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).


Values 

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day. 

 

Overall Purpose of the Role:

The position is responsible for supporting all aspects of digital marketing campaigns for Lucasfilm, Marvel Studios and  20th Century Studio titles at a Regional and UK level. This will span Theatrical release through to EHV and Pay 1 windows; as well as Studio DTC Original Feature and Episodic releases. Whilst the primary focus of the role will support EMEA, the Digital Marketing Manager will be required to also support UK activations & campaign elements as relevant. The role will include development of Digital Marketing strategy for EMEA, as well as managing material/content creation, localization and rollout plans. The Manager will also be required to build out an influencer strategy across all studio releases. 

 

A core component of the role will be to explore new influencer activation opportunities developed at a regional level, collaborating with both social and PR teams as well as supporting the role out and management of Global/International influencer initiatives, in addition to executing paid influencer activations  to support the UK marketing campaigns. The role will work closely with all content developers both in market & with U.S. Global teams.    

 

The role will also support the Publicity team during talent tours. The Manager will be responsible for origination and creation of all house materials (photography & AV) during premieres, as well as coordination and delivery of supporting digital assets for Disney owned social channels to be used in the UK, EMEA and globally. In addition, the Manger will be responsible for ideation and logistical management of digital content capture during junkets.  

 

The Digital Marketing Manager will manage relevant day-to-day agency relationships including campaign briefs, ideation sessions and creative material origination.  

 

A key responsibility includes reporting and analysis of the above to the Senior Manager & Director as well as wider teams.  

 

The Digital Marketing Manager will also be responsible for managing their campaign budget, ensuring cost efficiencies are made where possible. 

 

The Digital Marketing Manager will work closely with the Senior Digital Marketing Manager to ensure all efforts are aligned as per the directive of the Studio Marketing leadership. This role requires close collaboration with Social, PR, marketing & partnerships teams to ensure cohesion and streamlining of campaigns. In addition, there is close liaison with DCVI, CSR, Music Group and other XLOBs on a regular basis. Maintaining relationships with key business stakeholders to ensure digital activity is aligned to business needs is vital. 

 

The Manager will have a Coordinator and Intern supporting them with the day-to-day activities and will be responsible for overseeing their career and personal development.   


Experience and Professional Qualifications Required:

  • Extensive experience in the entertainment industry specifically within Film & Home Entertainment  

  • Success in a consumer facing PR/Marketing role within a professional organisation ie major media company, publisher, or agency  

  • Strong numerical analysis and interpretation skills 

  • Proven ability to think strategically & creatively  

  • Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage) 

  • Strong communication skills 

  • Confidence presenting to senior stakeholders.

 

 

Skills Required:

  • Strong knowledge of the film and entertainment industry 

  • Strong knowledge of the UK and European media landscape  

  • Good understanding of the digital landscape and ability to use key social media platforms  

  • Awareness of competitor studio publicity campaigns  

  • Excellent written & communication skills 

  • Ideally agency & In-House experience.

 

Builds Relationships 

  • Establishes critical external alliances  

  • Engages colleagues across the organization to optimize performance

  • Manages the needs of diverse stakeholders

  • Facilitates win-win situations

  • Resolves conflicts effectively

  • Interacts well with people who have different backgrounds and work styles 

 

Communicates Effectively 

  • Provides appropriate rationale and context to drive commitment

  • Tailors messages appropriately to the audience 

  • Invites diverse points of view

  • Listens and asks questions to ensure understanding

  • Conveys relevant information in a candid and timely manner.

 

Drives Results 

  • Translates strategy into specific priorities, objectives, and action plans

  • Develops appropriate metrics to assess business performance

  • Manages projects, processes and resources to produce desired outcomes  

  • Holds self and others accountable to high performance standards

  • Analyses problems effectively and takes action to resolve

  • Uses technology to facilitate better results 

  • Analyses data and information to drive decisions.

 

Inspires Creativity and Innovation 

  • Creates an environment that encourages creative thinking and supports risk taking Proactively looks for new opportunities

  • Facilitates the exchange of ideas and creation of new ones 

  • Conceives creative ideas to solve problems or meet objectives.  

 

Champions Change 

  • Leads the change effort from inception to the attainment of desired results

  • Coaches others through change

  • Supports new initiatives

  • Demonstrates flexibility in response to changes.  

 

Exhibits Professional Excellence 

  • Pursues excellence with integrity, passion and courage  

  • Sets a good example for others

  • Shows consistency in words and actions  

  • Learns from personal and organizational experiences

  • Strives for self-improvement

  • Maintains composure under pressure

  • Earns the trust and respect of colleagues, partners and customers.

 

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Disney+ Subscription
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Please CLICK HERE to see this role on our own website, and apply.