Social Media Manager, 1Xtra

• CONTRACT TYPE: Permanent, Full-time
• DEPARTMENT:  Social Media, BBC Sounds
• LOCATION:  Broadcasting House, London
• PROPOSED SALARY RANGE:  £45,000 - £52,000 (plus London Weighting) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

This role sits in the BBC Radio central social media team that runs accounts, commissions video, visualised radio moments, and edits and optimises content for channels that reach millions every week.

WHY JOIN THE TEAM
This role will have a focus on celebrating Black music and Black culture – working primarily on amplifying genres such as R&B, Hip Hop, Afrobeats, Dancehall, Grime, and spotlighting big radio and TV moments. There will also be opportunities to work for our other music networks, podcast launches and big music events such as Radio 1’s Big Weekend, or Radio 2 in the Park, as well as big cultural moments in the calendar such as Notting Hill Carnival.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Plan, schedule and curate the social media channels for BBC Radio 1Xtra
• Devise and support huge social campaigns, react quickly to news, and create brilliant formats and ideas that our audiences will want to share and engage with
• Task manage the 1Xtra social media team and their work, alongside regular suppliers from both inside and outside the BBC
• Ensure that content is syndicated across non owned channels to maximise impact
• Create relatable, authentic, and engaging content for our channels that brings our audio output to life
• Ensure output adheres to compliance and Ofcom policies and that our teams and suppliers understand their responsibilities
• Daily collaboration with colleagues in 1Xtra across production and commissioning to develop 1Xtra’s social strategy across platforms.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• A passion and thorough understanding of 1Xtra, its output and purpose for celebrating and authentically reflecting black music and black culture in the UK
• A thorough knowledge of how social video platforms work, and how users discover music and audio in these spaces
• Substantial experience of working as a social media manager or equivalent in a similar environment, with a track record in creating campaigns that engage with young audiences (We will ask you to share links and examples as part of your application)
• Strong quality video and image editing skills – must be able to work within the Adobe Creative Suite and be able to devise or commission thumb stopping social formats for platforms such as TikTok or Instagram Reels or YouTube Shorts, and familiarity with social media analytics and how to use them to inform content decisions and choices
• Strong interpersonal and decision-making skills, coupled with the ability to establish credibility and maintain effective working relationships with senior contacts both internal and external to the BBC.