THE COMPANY
Our client is a highly successful US-founded, early‑learning organisation. The company is actively investing in
proprietary digital content to deepen its brand differentiation, drive
enrolment, and extend its educational reach beyond the classroom.
THE ROLE
As VP of Digital Content, you will lead the strategy, development,
and execution of the company's growing digital content portfolio building
strong links between education, brand and digital media.
Key responsibilities:
- Define and own the digital content
strategy, spanning original programming, app-based experiences, and
branded educational media
- Work cross‑functionally with the Marketing, Curriculum and Operations
teams to ensure content drives measurable outcomes such as enrolment,
brand visibility and family engagement
- Oversee distribution strategy across
apps, digital platforms, in‑center experiences and potential licensing or partnership
channels
- Creating the roadmap for original
programming, digital experiences and branded educational media
- Develop investment cases for new digital content
initiatives, presenting recommendations and performance insights to senior
leadership
- Build
and lead high‑performing
creative teams while managing external partners
Regular travel to Florida and other content
partners will be expected.
Please note that this is not a role focused purely on the creative
development of children’s IP.
THE PERSON
With significant experience in digital content, children’s media or
edutainment, you will ideally combine creative leadership with a strong
understanding of digital content monetisation strategies. You will bring a
clear appreciation of what engages young audiences and how to maximise the
reach and value of content across multiple platforms.
A strong grasp of digital distribution, multi-platform strategy and
audience development within the pre-school entertainment space is important and
confidence using data and audience insight to identify trends, inform
decision-making and translate findings into clear, actionable strategies is
essential.
Previous experience of scaling a digital content proposition within
a recognised kids brand would be of particular interest to our client.
If this role isn’t quite right, but you would like us to have
your CV on file, please send it to
sroffice@searchlight.global
. Searchlight provides recruitment & executive search services
exclusively to the creative, media and entertainment industry. To learn more
about Searchlight, see: www.searchlight.global.
We strive to promote equal opportunities for all. We welcome
applications regardless of age, gender, ethnicity, disability, sexual
orientation, gender identity, socio-economic background, religion and/or
belief.