grapevinejobs – 163 jobs in TV, video, broadcast, television production, post-production, music, radio, film, games

1. This is our most important statistic:

In 2018, we welcomed 112 new advertisers to grapevinejobs but they represented only 9.4% of our revenue.

In other words, 90.6% of our revenue came from returning clients.

2. Other statistics:

In September 2019, we had 12,370 Unique Visitors [but see below for an explanation of why this number is almost certainly understated!]

A further 1,153 people used our App during the month.

For the whole of 2018, we had 158,775 Unique Visitors.

We also have 42,755 subscribers to our free email job alert service.

78% of our visitors are degree-educated, 69% work in media / entertainment - and 96% have the right to work in the UK [more].

3. Other information:

To read what our advertisers say, visit our feedback page!

When we talk about ‘visitor numbers’ at grapevinejobs, we refer to 'unique visitors'. This is different from ‘visits’ [one person visiting the site 20 times in a month counts as 20 visits, but only one unique visitor].

Confusingly, there are different ways of counting unique visitors. We use Google Analytics software to gather our visitor data. This is a well-respected package which produces results almost immediately. However, while it’s fast, it is not thorough – and to get truly accurate results, the data must be manually audited which is time-consuming and expensive.

In January-09, we had our visitor data manually audited by the independent organisation ABCe [www.abce.org.uk]

The ABCe audit certificate shows actual unique visitors of 40,189 (view) – which is 22.63% MORE than the Google Analytics number of 32,773 (view).

The main explanation for the difference is that Google doesn’t take into account situations where multiple users connect through a single IP address (which is the case in many companies).

We don’t intend to repeat the ABCe audit very often, as each one takes weeks and costs more than £5,000. Meantime, we continue to use Google Analytics data, while remaining quietly confident that it materially understates our true visitor numbers.