1. This is our most important statistic:
In 2019, we welcomed 68 new advertisers to grapevinejobs but they represented only 6% of our revenue.
In other words, 94% of our revenue came from returning clients.
2. Other statistics:
In December 2019, we had 9,236 Unique Visitors [but see below for an explanation of why this number is almost certainly understated!]
For the whole of 2019, we had 128,476 Unique Visitors.
We also have 42,194 subscribers to our free email job alert service.
78% of our visitors are degree-educated, 69% work in media / entertainment - and 96% have the right to work in the UK [more].
3. Other information:
To read what our advertisers say, visit our feedback page!
When we talk about ‘visitor numbers’ at grapevinejobs, we refer to 'unique visitors'. This is different from ‘visits’ [one person visiting the site 20 times in a month counts as 20 visits, but only one
unique visitor].
Confusingly, there are different ways of counting unique visitors. We use Google Analytics software to gather our visitor data. This is a well-respected package which produces results almost immediately. However, while it’s fast, it is not thorough – and to get truly accurate results, the data must be manually audited which is time-consuming and expensive.
In January-09, we had our visitor data manually audited by the independent organisation ABCe [www.abce.org.uk]
The ABCe audit certificate shows actual unique visitors of
40,189 (view)
– which is 22.63% MORE than the Google Analytics number
of 32,773 (view).
The main explanation for the difference is that Google doesn’t take into account situations where multiple users connect through a single IP address (which is the case in many companies).
We don’t intend to repeat the ABCe audit very often, as each one takes weeks and costs more than £5,000. Meantime, we continue to use Google Analytics data, while remaining quietly confident that it materially understates our true visitor numbers.