grapevinejobs – 117 jobs in TV, video, broadcast, television production, post-production, music, radio, film, games

1. This is our most important statistic:

In 2019, we welcomed 68 new advertisers to grapevinejobs but they represented only 6% of our revenue.

In other words, 94% of our revenue came from returning clients.

2. Other statistics:

In February 2021, we had 9,528 Unique Visitors [but see below for an explanation of why this number is almost certainly understated!]

For the whole of 2020, we had 97,707 Unique Visitors; in 2019 - 128,476.

We also have 40,533 subscribers to our free email job alert service.

78% of our visitors are degree-educated, 69% work in media / entertainment - and 96% have the right to work in the UK [more].

3. Other information:

To read what our advertisers say, visit our feedback page!

When we talk about ‘visitor numbers’ at grapevinejobs, we refer to 'unique visitors'. This is different from ‘visits’ [one person visiting the site 20 times in a month counts as 20 visits, but only one unique visitor].

Confusingly, there are different ways of counting unique visitors. We use Google Analytics software to gather our visitor data. This is a well-respected package which produces results almost immediately. However, while it’s fast, it is not thorough – and to get truly accurate results, the data must be manually audited which is time-consuming and expensive.

In January-09, we had our visitor data manually audited by the independent organisation ABCe [www.abce.org.uk]

The ABCe audit certificate shows actual unique visitors of 40,189 (view) – which is 22.63% MORE than the Google Analytics number of 32,773 (view).

The main explanation for the difference is that Google doesn’t take into account situations where multiple users connect through a single IP address (which is the case in many companies).

We don’t intend to repeat the ABCe audit very often, as each one takes weeks and costs more than £5,000. Meantime, we continue to use Google Analytics data, while remaining quietly confident that it materially understates our true visitor numbers.