Reporting to the Head of Marketing Campaigns & Media, the position has two direct reports and manages a team of three. This role is pivotal within the Marketing team and the wider UPI UK & Eire business.
An immediate start is preferred; however candidates with a short notice period (i.e. up to one month) will still be considered.
Upcoming titles in the Universal slate over the next 18 months include: - The Super Mario Galaxy Movie
- Michael
- The Odyssey, directed by Christopher Nolan
- Untitled third Minions movie
- Untitled Steven Spielberg movie
- Sense & Sensibility.
Key Responsibilities: - Campaign Leadership: Develop and implement industry-leading marketing campaigns for assigned Universal theatrical releases, ensuring delivery within budget
- Strategic Oversight: Manage projects with significant strategic and/or financial impact
- Team Management: Lead, mentor, and develop a team of three marketing professionals, overseeing workload, performance, and fostering a collaborative, high-performing culture aligned with business objectives
- Film Advocacy: Champion each assigned title internally and externally to ensure focus and visibility across teams and agencies
- Creative Collaboration: Work closely with the Creative Services Manager and Global Creative team to deliver campaigns tailored to the UK market
- Agency Management: Brief and manage external agencies (creative and media) to ensure alignment with strategic positioning
- Cross-Functional Coordination: Project manage integrated campaigns across Publicity, Trade Marketing, Partnerships, Creative, and Data & Insights, ensuring timely and budget-compliant execution
- Social Media Oversight: Manage social agency activity for allocated titles, ensuring consistent and engaging content throughout the campaign lifecycle
- Digital Optimization: Review and refine digital media plans leveraging paid, owned, and earned channels
- Innovation: Drive new initiatives and ideas that maximize ROI and box office performance, partnering with relevant senior managers for special projects and experiential activations
- Market Expertise: Act as a market expert, sharing insights and best practices to inform strategy and maintain competitive advantage
- Continuous Improvement: Work with the Head of Marketing Campaigns & Media and Marketing Director to identify efficiencies and deliver best-in-class campaigns.
Specific Deliverables
Campaign Development - Develop fully integrated marketing plans for each assigned release, including clear communication strategies, defined target audiences, and media plans
- Ensure all marketing strategy documents are accurate, well-drafted, and maintained within planning systems
- Monitor and evaluate campaign performance against objectives.
Insights, Data & Reporting In partnership with the Senior Digital, Data & Insights Manager and Global Research team: - Leverage internal and external data sources to optimise campaigns and maximize box office performance
- Define territory-specific insights and incorporate learnings into campaign strategies.
- Share key insights across teams to inform strategic decisions
- Utilise test-and-learn opportunities from media activity and disseminate findings to relevant stakeholders.
Budget - Manage the budget for each assigned project or theatrical release
- Ensure delivery within the agreed P&L budget while achieving the optimal balance between cost efficiency and quality for all activities.
Communication - Host regular team updates to encourage fresh, relevant ideas, ensure campaigns evolve in line with release expectations, and maintain strategic alignment
- Provide regular updates to the Head of Marketing Campaigns & Media
- Collaborate with EMEA and HO teams to share ideas and deliver campaign updates; attend cross-territory meetings as the UK representative and circulate key notes to relevant departments
- Represent Universal Theatrical at company launches, media events, promotional partner activations, and exhibitor events
- Attend company conferences and meetings as needed to represent the UK theatrical team
- Communicate and liaise with production companies and filmmakers during campaign planning, as required.
Digital & Social For allocated titles: - Monitor paid media performance across major digital platforms to ensure delivery against audience targets and KPIs
- Partner with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
- Oversee regular digital reporting and measurement against defined KPIs
- Manage social agency briefing, approve content calendars, and ensure tone and assets align with campaign objectives
- Incorporate intelligent data collection and reuse across Universal’s digital estate
- Work closely with Publicity to execute influencer and content creator strategies
- Leverage the latest social media trends to ensure creative content effectively engages target audiences.
Creative - Collaborate with the Creative Services Manager, Head of Marketing Campaigns & Media, and Global Creative team to develop creative campaigns and communication strategies
- Adapt, develop, and implement creative campaigns for each assigned release
- Ensure all communications across functions remain on strategy and within brand guidelines.
Agencies - Provide clear written briefs to all appointed agencies, outlining expectations and deliverables
- Proactively manage agencies to deliver high-quality plans and materials
- Work with the Creative Services Manager to maintain a balance between cost efficiency and quality.
Publicity - Partner with the Publicity team to ensure full integration throughout campaign planning and execution
- Collaborate with the publicity lead to maintain strategic alignment across all activities.
Innovation - Identify and recommend fresh, strategic ideas to enhance each campaign
- Proactively share examples of innovative marketing - both tactical and strategic - to inspire new thinking within the team
- Organise and lead creative kick-off brainstorms for each film to generate tailored ideas aligned with objectives and subject matter
- Collaborate with the Senior Manager, Special Projects, Events & Experiential to deliver impactful activations that maximise ROI.
Qualifications Key Competencies: - Strategic thinker
- Self-starter with strong autonomy
- Results-driven with ability to turn ideas into action
- Relationship builder and team player
- Inspires creativity and innovation
- Strong communicator
- Passionate about film.
About You: - Deep understanding of the full marketing mix and ability to deliver innovative campaigns
- Proven experience in theatrical marketing with a strong track record of success
- Expertise in digital marketing, including social media strategy and agency management
- Strong interpersonal skills with the ability to build relationships internally and externally
- Excellent written, verbal, and presentation skills
- Highly organized with the ability to manage multiple projects under tight deadlines
- Experience working in a fast-paced, dynamic environment
- Strong knowledge of the theatrical market and landscape
- Skilled in creative development and agency management
- Demonstrated line management experience.
Next Step: Please CLICK HERE to see this role on our own careers site and apply.
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