Audience Engagement Officer

This is a varied role for a creative person.

It includes working on our social media, website and promotional plans (both online and in person), as laid out in our Strategic Communications Plan 2022-2024 and a new one to be planned for 2024 onwards.

DETAILS:

Full-time
Salary according to skills and experience
London-office based
(Will consider a home-based person who can occasionally travel to our office, if beyond reasonable commuter distance).

SUMMARY:

The British Sign Language Broadcasting Trust is a young, successful charity with an ambitious agenda. Funded by commercial broadcasters, we commission television programmes made in British Sign Language and we support the companies and Deaf programme-makers who produce them.

The postholder of this role reports to the Audience Engagement Manager, working in a small but busy team to build the audience for BSL Zone programmes.

Key responsibilities:

Communicating with our Core Deaf Audience Website and App (www.bslzone.co.uk
To contribute to the writing and editing of bilingual content of the website and app
To create, select and process images for publishing on the website and app Promotional Plans
To help with the design and creation of promotional content for showcasing programmes on the BSL Zone website and app
To implement the promotional plan for Category 2 and 3 projects under instruction from the Audience Engagement Manager
To liaise with any external designers where required for the design and creation of promotional assets for Category 2 and 3 projects Social Media for BSL Zone
To agree the general format/s of social media posts with the Audience Engagement Manager
To contribute innovative ways to present online content across various social media platforms
To liaise with the presenters and contributors on script creation and sharing on social media
To handle feedback and to reply to queries and comments received directly through our website and social media, both in English and BSL In person
To contribute to plans for events and festivals and to engage with audience members at both
To support the Audience Engagement Manager in engaging with key schools and colleges for Deaf students.

Other:

Supporting data collection and analysis to evaluate activities and projects to inform future plans
Providing general administration support, including contract administration
To liaise with contributors on video content for BSL Zone’s various platforms and to support its development and editorial maintenance
To keep up to date with developments in the communications world
Any other responsibilities within the broad scope of the role as may be reasonably required Employees are also required to comply with all BSLBT policies and relevant legislation.

Person specification

Essential skills, experience and competencies:

Commitment to and support for the aims, work and values at BSLBT
Have experience in using social media professionally (notably Facebook, Twitter, YouTube and Instagram)
Have experience in filming and editing short, simple digital videos
Have experience of preparing BSL or written English content for publication (online or offline)
Have professional experience in design, and/or selecting and processing images
Have excellent attention to detail with words and numbers
Be an experienced and confident user of Microsoft 365
Have excellent BSL and written English skills
Have experience of living or working in the Deaf community
Be flexible, organised, self-motivated and able to work alone/remotely and as part of a team
Be creative, enthusiastic about developing technologies and keen to learn.

Desirable skills, experience and competencies:

Have professional experience in uploading content to a website
Have an understanding of how social media is constantly evolving, what is trending, and of a wider range of social media platforms, including Tik Tok
Be familiar with BSLBT and BSL Zone programmes.

Click here for the full role description and person specification. Please also look at our website and social media to get a full picture of who we are and what we do.

TO APPLY:

Please send a relevant CV plus a letter (no more than two A4 pages) explaining how you are suitable for this role online, via grapevinejobs by midnight on Monday 13th May 2024. Interviews will be held remotely by Zoom or face-to-face in London on Monday 3rd June.

BSLBT particularly welcomes applicants from people of Black, Asian and minority ethnic heritage.