Well you’re in luck! We are excited to be
looking for another member to join our Media Planning team at Hearst Networks EMEA and might have just the role for you.
About the Role and
Team
Media Planning is a
core part of the broader Marketing department and is about strategically communicating with our audience to ensure
they find the content they love; creating awareness of the latest TV programmes
or products we are launching. We manage our
biggest owned Marketing resource: promo airtime.
The Media Planning
Co-ordinator is responsible for creating and delivering promo plans for Hearst Networks channels both in the UK and Internationally.
This is an entry
level role with a training and development plan in place, to gain Media Planning expertise and progress your Media Planning career.
This is a 12-month
fixed term contract position. This role will be hybrid based in the London
office, working on exciting, award-winning brands like Sky HISTORY and Crime+Investigation.
Key
Responsibilities:
- Create coherent media plans based on sound strategic reasoning and
historical data; asking questions such as: how many viewers do we need to
reach with this campaign? Who is our target audience? How many times do they
need to see it before they understand, and are excited by, our content?
- Monitor our available promotional inventory and track campaign
performance against targets. Present updates on this regularly in meetings and via email
- Evaluate campaigns to ensure objectives were met, and any learnings are
adopted for the future
- Collaborate with our Media Planning partners at Sky to identify
cross-promotion opportunities and engage them with our
content
- Work closely with the Presentation team, clearly communicating the
campaign targets and if any adjustments are needed during a campaign to ensure
it meets its goal
- Commission all relevant assets for your campaign e.g. promos, bumpers,
idents etc. Working closely with the Creative and Production
teams to ensure they have all the correct information to create these assets
- Provide support to the wider Media Planning team and Marcomms department across
relevant projects and ad-hoc work.
To
be successful in this role, we are looking for someone who can demonstrate the
following key competencies:
- Presenting and communicating information
- Working with People
- Analysing Data
- Planning and Organising
- Adapting and responding to change.
As a person you will
be…
- A confident communicator
- Highly organised
- Inquisitive and enthusiastic: there are always new markets and
territories to learn
- Pro-active and self-motivated with a great team-spirit
- Able to adapt to change in a fast-paced environment
- Able to take ownership of projects and relationships with key
stakeholders.
Minimum
Requirements:
- A passion for the TV industry and eagerness to build a career in Media
Planning
- Strong communication skills: able to convey complex information clearly
and engagingly
- Confident working with numbers and data, with good attention to detail
- Strong organisational skills and ability to manage multiple deadlines
- Sound editorial judgement
- Experience managing workload; working across multiple projects and
deadlines.
Desirable Requirements:
- Awareness of On-Air communication styles
- Awareness of Marketing terminology
- Knowledge of Hearst Networks programming
- Experience using TechEdge or similar system.
About Us
At Hearst Networks
EMEA, we share stories that matter, inspiring and exciting our audiences with
hit US franchises (The Curse of Oak Island, Pawn Stars), must-see
docudramas (Royal Kill List and Colosseum), and original commissions (Sex: A
Bonkers History with Amanda Holden, Royal Autopsy, Cops Gone Bad with Will
Mellor). Over the past few years we’ve championed our own original programming
and relished in the successes of recent series’ such as The Unbelievable with Dan
Aykroyd, Great Escapes with Morgan Freeman, The Prison Confessions of Gypsy
Rose Blanchard and Royal Mob.
We welcome talented
candidates with infectious enthusiasm who love what they do, and are ready to
learn, develop and thrive. Here you’ll find a community of innovative,
creative and inspiring people who aren’t afraid to embrace responsibility and
try new things collaboratively, as a team.
We are a certified
Great Place to Work® with a can-do, motivated culture that believes in working
to live, not just living to work. Every employee has a voice and is encouraged
to be themselves and be ambitious. With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, we are a truly international organisation
that celebrates difference and diversity.
As an inclusive
employer, we value the diversity of our teams and want our workforce to reflect
our wider society. We encourage and welcome applications from people from
under-represented backgrounds and are keen to make sure we are inclusive and accessible to all. Pease do let us know if you require any
adjustments or assistance for meetings and communications with you when you
apply for a role with us.