Global Strategy & Planning Director

We're looking for a strong media thinker who can shape cohesive global campaigns and planning principles that build the clients’ brand and deliver long term business growth.

Mission & Responsibilities
 

Strategic Leadership

Our ideal candidate needs to drive the strategic agenda for the client. Our task is to help the client build an insight-led, data-driven approach to communications. Your role is key in shaping our thinking.

• Experience in long term brand building by creating enduring comms strategies
• Strong application of data to build insight driven communications
• Understands the elements needed (media, creative, owned assets) to build integrated campaigns and can create strategies that knit the brand together
• Experience in creating global media strategies and translating those into planning principles which can be activated across multiple market typologies.

Planning Experience

We are searching for the next generation of media thinker. One that truly understands audiences and can apply data driven insights to media planning globally.

• Able to lead the comms planning process from brief through to global planning principles and in market activation
• Expertise in both digital and offline media planning, across all channels, with the deep understanding of the planning process
• Thorough knowledge of the global media landscape and the latest developments
• Be able to create best in class processes to facilitate collaboration and develop an integrated approach to planning and activation.

Digital Understanding

The Strategy Director needs to have a good understanding of the digital ecosystem and to build integrated global campaigns in an ever more complex media landscape

• Understand the relationship between brand, performance and retail and how to build brands for the ecommerce age in FMCG
• Knowledge of the latest thinking within the digital industry (e.g. attention) and its application to our clients
• A foundation in marketing effectiveness, understanding how we measure the short and long-term impact of communications (e.g. attribution, incrementality, MMM).

Client Relationships

As the Strategy & Planning Director, you are expected to become a valued and trusted advisor to our senior clients. Therefore, the Director needs to have experience of building strong relationships through expertise and understanding.

• Build strong, mutually beneficial relationships with the key global clients
• Work in conjunction with the client to identify key initiatives to improve the long-term effectiveness of their media campaigns.

Soft Skills & Competencies:  

• Experience in media strategy
• Media Industry, Data Industry
• Team worker - Relationship building skills internally and externally with the ability to quickly establish strong working relationships
• Positive, approachable and friendly attitude
• Pro-activity and openness to take responsibilities and be fully accountable
• Being flexible, adaptable and organized to meet tight deadlines
• Ability to liaise confidently with clients at all levels and react to different cultural practices
• Regular client contact and should be able to operate at ease in developing and managing client relationships
• He/she will have experience of preparing and delivering senior level presentations to clients and internally
• Working understanding of trading principles, practices and performance
• Ability to inspire teams across markets
• Effective under pressure and ability to meet tight deadlines
• Data process and management
• Analytical
• Tech savvy
• Programmatic understanding.