We are excited to be looking for another
member to join our Media Planning team. The Senior Media Planner is responsible
for creating and delivering priority promo plans for Hearst Networks brands
both in the UK and Internationally, ensuring our promo airtime is being used
effectively as well as owning our collaborative relationship with our Media
Planning partners at Sky.
Media Planning at Hearst Networks sits
within the Marketing & Communications department, and focuses on strategically
communicating with our audience to ensure they find the content they love;
creating awareness of the latest TV programmes or products we are launching
across multiple brands and territories.
This is a 6-month
fixed term contract position. This role will
be hybrid based in the London office, working on exciting, award-winning brands
like Sky HISTORY and Crime+Investigation.
About Us
At Hearst Networks EMEA, we share
stories that matter, inspiring and exciting our audiences with hit US
franchises (The Curse of Oak Island, Pawn Stars), must-see docudramas (Royal
Kill List and Colosseum), and original commissions (Sex: A Bonkers History with
Amanda Holden, Royal Autopsy, Cops Gone Bad with Will Mellor). Over the past
few years, we’ve championed our own original programming and relished in the
successes of recent series’ such as The Unbelievable with Dan Aykroyd, Great
Escapes with Morgan Freeman, The Prison Confessions of Gypsy Rose Blanchard and
Royal Mob.
We welcome talented candidates with
infectious enthusiasm and creativity, who love what they do, and are ready to
learn, develop and thrive. Here you’ll find a community of innovative,
collaborative and inspiring people who aren’t afraid to embrace responsibility
and try new things together, as a team.
We are a certified Great Place to Work®
with a motivated and supportive culture that believes in working to live, not
just living to work. Every employee has a voice and is encouraged to be
themselves and be ambitious. With offices in Rome, Madrid, London, Warsaw,
Munich and Johannesburg, we are a truly international organisation that
celebrates difference and diversity.
As an inclusive
employer, we value the diversity of our teams and want our workforce to reflect
our wider society. We encourage and welcome applications from people from
under-represented backgrounds and are keen to make sure we are inclusive and
accessible to all. Please do let us know if you require any adjustments or
assistance for meetings and communications with you when you apply for a role
with us.
Key responsibilities:
- Create
strategic owned media plans across TV & BVOD channels for Sky History other
priority Hearst brands, based on media planning expertise and historical data.
Translate broader business objectives into effective campaign solutions
- Oversee
the use of promo airtime across our international territories, with a
particular focus on Netherlands & Sweden. Ensuring this is utilised to
maximum efficiency and effectiveness and aligns to regional business
requirements
- Commission
relevant assets and manage campaigns on ongoing basis once planned, reacting to
schedule amendments or any impacting influence
- Work
closely with the Head of Media Planning on our integrated plans, collaborating
with different media teams such as Social, PR and our paid media agency to
ensure we are as effective as possible with omnichannel plans
- Produce
PCA’s and reports which evaluate campaign performance against objectives and
ensuring learnings are adopted for the future, present these learnings back to
the business when relevant
- Collaborate
with our external Media Planning partners at Sky, maintaining a positive &
working relationship, briefing them on our latest priorities and managing
cross-promotion campaigns
- Represent
the Media Planning team in relevant business meetings, actively participating
to share campaign information and offering media planning expertise &
guidance
- As
a Senior within the team, lead by example, ensuring a high standard of work is
produced and providing guidance to junior team members. This role involves
active engagement in the development of the wider team
- Initiate
ideas for campaign analysis and testing – take learnings to push media planning
into new avenues.
To
be successful in this role, we are looking for someone who can demonstrate the
following key competencies:
- Formulating
strategies & concepts
- Presenting
& communicating information
- Persuading
& influencing
- Planning &
Organising
- Analysing
& interpreting data.
Essential
Skills / Knowledge:
- Extensive
experience planning TV media campaigns, in either an agency or broadcaster
environment
- Thorough
understanding of promotional strategies across linear broadcast channels,
and the how these should be adapted to deliver against business &
marketing objectives
- Media Planning
experience across international territories
- Experience
using TechEdge, or similar BARB measurement tool
- Skilled in
developing junior team members
- Strong
communication skills (verbal, written and presentational) – the ability to
explain and present complex information in simple terms
- Keen attention
to detail & highly organised
- Ability to
work in a high-volume, deadline-driven environment with capacity to manage
and prioritise multiple projects simultaneously
- Pro-active and
self-motivated with a great team-spirit
- Strong
relationship building and stakeholder management skills
- Proficient in
Excel and PowerPoint, with positive approach to learning new software.
Desirable
Skills / Knowledge:
- Experience
planning & managing BVOD promo airtime
- Experience
working in an omni-channel campaign planning role, in either a media
agency or broadcaster environment
- Understanding
and experience of working with AdSmart / PromoSmart technology.
What
We Offer:
- Opportunities
for professional growth within a leading media company
- Collaborative
and dynamic work environment
- Hybrid
working arrangements.