CRM Executive

We’re looking for a dynamic and data-driven CRM Executive to join our team in the fast-paced world of sport.

This role is perfect for someone who lives and breathes CRM, thrives on delivering measurable results, and is passionate about engaging fans through digital channels.

Chelsea Football Club is a global brand with a rich history of success, ambition, and innovation. As one of the most iconic clubs in the Premier League, we are committed to staying ahead, not only on the pitch but also in the digital world. Our Marketing teams deliver 1st class campaigns to millions of people worldwide and this role will have a genuine impact on how Chelsea engages with our fans.

You’ll be responsible for planning, executing, and optimising CRM fan journey campaigns across multiple platforms to drive ticket sales, merchandise revenue, fan acquisition, and brand awareness.

Key Responsibilities:

Build and deploy personalised, automated customer journeys using Braze across email, push, in-app, and SMS covering different stages of the fan lifecycle
Journey Design: Collaborate with stakeholders to map out lifecycle touchpoints and translate them into effective Braze workflows
Segmentation & Targeting: Create dynamic segments using behavioural and transactional data to deliver relevant messaging
A/B Testing & Optimisation: Run experiments to test subject lines, content, timing, and channels to improve performance
Reporting & Insights: Monitor campaign performance and provide actionable insights to improve KPIs such as open rates, CTR, conversion, and retention
Data Integration: Work with data and tech teams to ensure Braze is properly integrated with internal systems and data flows
Compliance & Best Practices: Ensure all CRM activity complies with GDPR and other relevant data privacy regulations.

Requirements:

2+ years of experience in CRM or lifecycle marketing, ideally in a B2C environment
Proven experience building and managing campaigns in Braze (Canvas, Liquid, segmentation, etc.)
Strong understanding of customer lifecycle stages and CRM best practices
Analytical mindset with experience using tools like Looker, Tableau, or Braze Reports
Excellent communication and project management skills
Familiarity with HTML/CSS for email is a plus.

Nice to Have:

Experience with other martech tools (e.g., Segment)
Knowledge of retention and loyalty strategies.

Next Step:

Please CLICK HERE to see this role on our own website, and apply.

Closing date: 10th September 2025.

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.