THE COMPANY
Our client is known for
delivering exceptional guest experiences, continually pushing creative
boundaries across venues, content and community as the business grows.
THE ROLE
As the Head of
Marketing, you will play a pivotal role in shaping how the brand connects with existing,
new and future guests.
Reporting to the
Marketing Director, you will manage a high-performing team across Digital, CRM,
Membership, Social, Content and Website/App development.
Key responsibilities:
- Lead,
coach and develop the marketing team
- Set
and deliver the overall marketing strategy in partnership with the
Marketing Director, driving audience growth, loyalty and market share
- Be
creatively ambitious while ensuring consistency with brand guidelines
- Deliver
data-driven, distinctive multi-channel campaigns across film, venues,
membership and food & beverage
- Shape
and execute loyalty and membership strategies that acquire, retain and
delight guests
- Lead
go-to-market plans for new venue launches and major brand initiatives
- Use
audience insight, performance reporting and ROI analysis to identify
opportunities and inform decision-making across the business
- Work
cross-functionally with Film, Operations and Technology teams to deliver shape
and deliver a cohesive, on-brand guest journey.
THE PERSON
It is important you
are a confident leader with broad hands-on experience across core marketing
disciplines. Motivating teams and balancing creative ambition with commercial
outcomes is key.
Proven experience
developing marketing teams, building strong relationships and influencing
across a business is essential. You should be comfortable turning data into
insight, owning budgets and delivering integrated, multi-channel campaigns
across CRM, digital, social and web.
In addition, you will
combine strategic thinking with practical delivery and bring a genuine passion
for film, culture and brand-led experiences that truly resonate with audiences.
WHAT TO EXPECT
- Searchlight only advertises active roles
- Your details will be sent directly to the Consultant
who is handling this role
- We aim to respond to candidates within 14
days.
If this
role isn’t quite right, but you would like us to have your CV on file,
please send it to sroffice@searchlight.global
Searchlight strives to promote equal opportunities for
all. We welcome applications regardless of age, gender, ethnicity, disability,
sexual orientation, gender identity, socio-economic background, religion and/or
belief.
To learn more about Searchlight, see: www.searchlight.global