Graphic Designer

DEPARTMENT DESCRIPTION

Commercial Marketing sits at the heart of Channel 4 Sales, shaping how we show up in the advertising industry. We bring ideas to life with bold, visually compelling stories that articulate our commercial proposition and speaks to clients, agencies and the wider industry.

Working collaboratively across Channel 4 departments, the team creates standout work across presentations, social content, digital platforms and live events. It’s a fast-moving, ideas-led environment where creativity, curiosity and craft are encouraged and where design plays a central role in helping Channel 4 Sales show up with confidence and originality.

JOB PURPOSE

Reporting to the Commercial Marketing Leader, this new role sits at the heart of the Channel 4 Sales team. Working closely with stakeholders from across the commercial team you will create exceptional, stand out designs that turn advertising strategies into persuasive visual stories.

Highly creative and commercially minded, you will produce compelling assets that empower our sales team team in their go to market activity. This will include everything from designing executive level presentations and one pagers to social media content and event collateral across print and digital. 


KEY RESPONSIBILITIES

• Work directly with the sales team to understand client requirements and translate into compelling presentation decks, one-pagers and leave-behind materials
• Ensure all design work is fully accessible and representative, adheres to brand guidelines with templates maintained for easy reuse (e.g. sales presentation templates, case study layout templates)
• Support the Commercial Marketing Exec with the creation of social media and digital assets that align with Channel 4 Sales social strategy, content calendar and promotional activities Focus will be on video creation. (LinkedIn, Instagram)
• Collaborate with cross-functional teams (Corporate Comms, 4Studio, Marketing, Events, Sales Enablement) to align visual output with marketing, messaging and sales goals.
• Design sales event materials and support: Including event signage, digital screens, print materials, presentations for speaking slots
• Provide version control, maintain asset libraries, ensure all files are stored and delivered in an organised way for reuse by sales teams
• Establish strong working relationships with Channel 4’s other creative departments (including 4creative, 4Studio and Internal Comms)
• Stay current with design trends, digital/social best-practices, and event/experiential design innovations with a regular cadence of showcasing best in class with Commercial Marketing team to ensure continued elevated 
• The duties and responsibilities may vary over time, dependent on business need. 

ESSENTIAL EXPERIENCE & SKILLS

• Proven experience in a design role, ideally supporting sales or marketing teams (in-house or agency)
• Highly proficient in Adobe Creative Suite (Photoshop, Illustrator and InDesign) and executing designs in PowerPoint with familiarity of digital design tools such as Canva and Figma
• A portfolio showcasing ability to deliver across both digital and print channels with compelling layouts, attention to typography, colour, imagery and brand consistency
• Organised, with great time management skills and ability to manage multiple briefs and deadlines
• High attention to detail, accuracy and a commercial mindset (i.e. understanding visuals must support sales outcomes)
• A pro-active mindset, able to work independently and collaboratively with a ‘starter-finisher’ approach
• Passion for Channel 4's mission and values.