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Hammersmith, London

permanent

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Marketing & PR Manager

The Marketing & PR Manager role is accountable for defining and executing the global communications, brand, and digital marketing strategy for company. 

The position leads all promotional activity supporting the international launch and sale of programmes and formats across unscripted, to broadcasters, streamers, FAST channels, and platforms worldwide.


The role encompasses hands-on campaign delivery, international market presence, public relations, digital ecosystem oversight, creative asset development, and ongoing management of multiple brand and content initiatives across Company and associated digital properties.


The Marketing & PR Manager works closely with the CEO, COO, Sales, Acquisitions, Production partners, and Operations teams to maximise the commercial impact, visibility, and brand strength of the company’s IP and activities across global markets.


Key Responsibilities

1. Programme & Format Launches

  • Oversee end-to-end international content launch campaigns including strategic development, creative direction, messaging, timelines, and asset delivery
  • Direct the creation of press kits, trailers, sizzles, screeners, key art, metadata, and all B2B marketing materials
  • Ensure timely delivery of assets to global partners, tailoring materials to platform specifications
  • Work with producers, talent, partner networks, and internal teams to maximise global promotional opportunities. Produce e-pushes for Sales and support award submissions
  • Develop bespoke digital catalogues, seasonal campaigns (e.g., Summer Playlist), and ad-hoc pitch decks.


2. Public Relations & Media Relations

  • Build and maintain strong relationships with international trade press, entertainment reporters, and industry influencers
  • Draft, distribute, and manage all corporate and title-specific press releases; post news and pick-up on company websites and social platforms
  • Act as first point of contact for press enquiries, including managing talent and crew interviews for broadcasters
  • Lead proactive and reactive PR initiatives including announcements, media alerts, editorial placement, and executive communications
  • Collate title assets and cut clips for trade campaigns including hot picks, listings, and hot properties
  • Monitor global media coverage, analyse performance, and provide reporting to senior leadership.

 

3. Marketing Communications, Brand & Digital Strategy

  • Oversee the entire digital marketing ecosystem including corporate websites, screening platforms, email marketing, B2B campaigns, and social media channels
  • Lead development of digital presentations, catalogues, brochures, pitch decks, and virtual screenings
  • Manage brand storytelling initiatives ensuring consistency across print, digital, social, and event-based communications
  • Drive brand development for rebrands, ensuring adherence to evolving guidelines
  • Manage the design, update, and optimisation of company  websites, including new pages, backend updates, content uploads, and ongoing site maintenance
  • Lead creative oversight on key art, thumbnails, and digital assets, ensuring high-quality delivery.


4. International Markets, Events & Festivals

  • Plan and manage the company’s presence at major global markets including MIPCOM, DISCOP, ATF
  • Fully manage the Showcase and MIPCOM events, including:
    • Location negotiation and logistics
    • Invitations, branding, and promotional materials
    • Coordination with screening partners and AV teams
    • Asset creation including showreels and presentations
    • On-site management, staff coordination, and stand oversight
    • Catalogue management (digital and print), shipping, and schedule management
  • Research and secure new event and festival opportunities globally.


5. Advertising & Campaign Activation

  • Research, negotiate, and book advertising opportunities, including print, digital, market-specific packages, and bespoke promotional campaigns
  • Collate assets and design print ads, digital banners, GIFs, pop-ups, and other campaign deliverables.


6. Social Media & Communications

  • Oversee and publish content across social channels, highlighting TX announcements, new channels, awards, and corporate updates
  • Support brand engagement through digital storytelling, social amplification, and cross-platform promotional activity.


7. Data, Insights & Performance

  • Analyse PR coverage, social engagement, digital performance, and buyer behaviour to enhance future strategy
  • Provide executive performance reporting and post-market producer reports.


8. Additional Responsibilities

         Coordinate internal events and staff socials when required.

 

Qualifications & Experience:

  • 3 years marketing, or communications experience within international TV distribution or entertainment
  • Strong knowledge of the lifecycle of TV programmes and formats from commissioning to global roll-out.
  • Demonstrated expertise in digital marketing, B2B communications, and platform-specific asset delivery
  • Proven track record working on global PR and marketing campaigns and working with senior executives, talent, and international partners
  • Established relationships with trade media and knowledge of global TV markets
  • Experience coordinating industry events.


Core Competencies:

  • Project Management & Multitasking
  • Digital Marketing Expertise
  • Public Relations & Media Strategy
  • Brand Development & Storytelling
  • Global Market Understanding
  • Team Collaboration
  • Strong Interpersonal & Cross-Cultural Communication.


    To apply for the position, please send a covering letter and a copy of your CV via grapevinejobs.