Marketing Manager

This role will support a busy slate of priority scripted titles across catalogue, co-production and front catalogue activity, helping deliver world-class marketing campaigns and sales support materials that maximise international commercial impact.

The successful candidate will work across multiple high-profile projects simultaneously, partnering closely with sales, publicity, creative agencies, production teams and broadcaster partners to deliver best-in-class B2B marketing initiatives.

Main responsibilities

• Develop and deliver impactful international marketing campaigns for priority scripted titles across catalogue, co-production and front catalogue
• Create and manage marketing materials including key art, pitch decks, promos, sizzle reels, advertising and digital assets
• Write clear creative briefs and manage external agencies and suppliers through to delivery
• Support title launches, international screenings and market activity including LA Screenings, MIPCOM and other key sales events
• Ensure all campaign activity aligns with ITV Studios brand positioning and commercial priorities.

• Support the identification and development of commercial opportunities across the ITV Studios catalogue, helping maximise the value of key brands and library titles
• Work collaboratively with sales and marketing teams to develop targeted campaigns that drive renewed interest and revenue opportunities across priority catalogue titles
• Identify opportunities to refresh, repackage and reposition catalogue content for international buyers and broadcasters
• Contribute to larger cross-title marketing initiatives designed to increase visibility, support strategic sales priorities and strengthen long-term brand value.

• Produce high-quality sales support materials tailored for buyers, co-production partners and broadcasters
• Manage fast-turnaround bespoke requests across multiple priority titles and territories
• Maintain strong awareness of title pipelines, launch timings and key commercial priorities.

• Support publicity activity for priority titles, including talent opportunities, press materials and launch support
• Coordinate with producers, talent representatives and broadcaster publicity teams where required
• Assist with screenings, events, junkets and international festival activity.

• Support the planning and delivery of marketing collateral for key international markets and festivals
• Work collaboratively across teams on presentations, stand visuals, brochures, screenings and event materials
• Help ensure all materials are delivered to a high creative standard and on schedule.

• Build strong working relationships across marketing, sales, production and external partners.
• Regularly communicate campaign updates, priorities and launch activity to internal stakeholders
• Work collaboratively within a fast-paced team environment, helping manage competing priorities effectively.

Skills you’ll need (minimum criteria)

• Proven experience in television, entertainment or media marketing
• Strong experience delivering integrated marketing campaigns and sales materials
• Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously
• Experience managing creative agencies and external suppliers
• Strong stakeholder management and communication skills
• Ability to work at pace while maintaining high creative and operational standards
• Experience across scripted content and international television markets is desirable.

Other things we’re looking for (key criteria)

• Strong written and verbal communication skills
• Highly organised, with excellent attention to detail
• Confident, proactive team player with a positive, can-do approach.