Digital Content Producer

This role will play a key part in delivering the ECB’s social and digital strategy by creating bold, audience-first content that grows fandom and elevates the profile of the England Men’s Cricket team and its players. 

Working mainly within the England Men’s team environment, this role will play a crucial role in our storytelling across multiple digital touchpoints. 

You will create and publish content across social, web and app platforms, helping us connect with audiences through high-quality, platform-native content production. 

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on eve

ryone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency. 

• Embrace enjoyment. We make sure everyone finds fun in the game. 

• Build belonging. We actively include so everyone can find a place in the game. 

• Progress with purpose. We stay open to change to keep the game moving forward. 

YOU’LL LOVE THIS JOB IF

• You are obsessed with sport, storytelling and digital culture 

• You understand how audiences consume content differently across platforms

• You are full of ideas for creating entertaining, emotional and relevant content

• You thrive in fast-paced environments and can react quickly under pressure 

• You are confident working around elite athletes and management teams 

• You care about growing cricket and making it more inclusive and accessible. 

YOU’LL BE DOING

Content Creation & Storytelling 

• Producing engaging, platform-native content for our England Men’s team 

• Creating content that gives fans greater access to players, coaches and behind-the-scenes environments

• Developing content plans across key ECB content pillars including live match moments, player storytelling, official news, skills and community stories

• Spotting and creating reactive content opportunities around trending moments, conversations and cultural moments  

• Capturing, editing and publishing short-form video, graphics and written content across owned and operated channels.  

Matchday & Tour Coverage 

• Supporting England Men’s coverage across matches, training sessions and overseas tours

• Publishing match updates, live clips, highlights, interviews and storytelling content across England Cricket channels during matches and tours

• Producing fast-turnaround reactive content under pressure while maintaining editorial accuracy and brand tone. 

Audience Growth  

• Helping deliver audience-first content designed to grow reach, engagement and relevance with existing and new audiences 

• Creating platform-native content tailored to our target audiences 

• Supporting the growth of younger and more diverse audiences through innovative storytelling approaches. 

Collaboration & Planning 

• Working collaboratively across Communications & Content, Marketing, Commercial and Production teams 

• Supporting content planning and campaign ideation around major tournaments, tentpole moments and strategic priorities 

• Building strong relationships with England Men’s players, coaches and support staff to create trust and unlock authentic storytelling opportunities. 

Performance & Insight 

• Using analytics, audience insight and social listening to improve content performance 

• Supporting a culture of experimentation, learning and continuous improvement across the content team

• Please note that this role is office based and requires you to be in the office a minimum of three days per week.

YOU’LL HAVE

• The right to work in the UK

• Experience creating and publishing content for social media platforms and digital channels 

• Strong understanding of social-first storytelling and short-form vide. 

• The ability to work independently to create first class content (Ideation > capture > edit > publication > quality control) 

• Experience in filming and using editing tools including Adobe Premiere Pro, Photoshop and mobile editing apps

• Excellent editorial judgement and attention to detail 

• Ability to work calmly and effectively in fast-moving live sport environments 

• Understanding of platform trends, internet culture and audience behaviours 

• Strong communication and relationship-building skills

• A proactive, collaborative and positive mindset

• Flexibility to work evenings, weekends and overseas travel for winter tours.  

DESIRABLE 

• Experience working in elite sport, entertainment or media environments

• Knowledge and passion for cricket 

• Experience working with athletes, talent or creators 

• Experience with CMS platforms, publishing systems and analytics tools. 

YOU’LL RECEIVE

• Competitive salary

• Holiday - 25 days a year

• Volunteering – 2 days a year

• Pension Scheme

• Private medical insurance

• Employee health cash-back plan

• Long-term sickness insurance

• Life assurance - a multiple of your annual basic salary 

• Enhanced family leave and pay

• OpenBlend - an innovative coaching and performance management tool

• Learning and Development - a range of programmes and initiatives to help you develop and reach your potential

• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice

• Cycle 2 Work Scheme

• Season ticket loan

• Preferential access to tickets to England games

• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network.