Audience Research Executive

• CONTRACT TYPE: Ten month Fixed-term contract running to end of March 2027
• DEPARTMENT: Chief Customer Operating Group (CCOG)
• LOCATION: London – Hybrid
• PROPOSED SALARY RANGE: £25,700 - £31,600, plus London Weighting (£5,441pa) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. 

As an Audience Research Executive, you’ll support the delivery of strategic and creative insights that inform content decisions across the BBC. Your work will ensure audiences remain at the heart of everything we do, from programme development to marketing and beyond.

WHY JOIN THE TEAM

Be part of a dynamic, insight-driven team that influences the BBC’s content strategy. You’ll work in a collaborative environment with access to unrivalled training, career progression, and flexible working options. Your contributions will directly impact how the BBC connects with diverse audiences across platforms.

YOUR KEY RESPONSIBILITIES AND IMPACT:

As an Audience Research Executive, you will:

• Provide programme ratings data and analysis to a wide range of stakeholders
• Provide audience insights on YouTube viewing and SVOD viewing
• Deliver regular reports on audience viewing behaviours and trends
• Support ad hoc research projects with data analysis and insight generation
• Develop expertise in BARB, iPlayer data, and Techedge and Tubular tools
• Contribute to qualitative and quantitative research, including questionnaire and discussion guide development.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Evidence of strong numeracy skills and ability to analyse data effectively
• Evidence of strong written communication skills with the capability of translating data analysis into clear and coherent stories that inspire creativity and inform decision making
• Ability to build relationships with team members and creative stakeholders
• Familiarity with the UK TV/broadcast market, ideally through industry experience or media studies with the ability to articulate observations and insights about both the market dynamics and creative content.

DESIRABLE:

• Knowledge of BARB data and systems
• Experience using Techedge, TUBULAR or similar audience analysis tools
• Background in both qualitative and quantitative research methods
• Experience in audience research or insight, preferably within television, media, or market research.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

This role is currently advertised as internal only. Freelancers are eligible to apply if they have been on a Worker Contract (more info here) continuously for 6 months. If less than 6 months (or they have had a break of 3 weeks or more between engagements), they must seek Divisional HR approval to apply.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.