ABOUT US Fulwell Entertainment is a global entertainment company with offices in Los Angeles, New York, and London. We create premium content, build audience communities, develop original IP, and produce live experiences across entertainment, sports, music, and culture.
Our portfolio includes award-winning brands such as UNINTERRUPTED and The Shop, as well as premium television, film, digital, and live-event productions for many of the world's leading platforms, talent, brands, and rights holders. Current and recent work includes The Kardashians, Mind the Game, Starting 5, The Grammys, and the Los Angeles 2028 Olympic and Paralympic ceremonies.
We're focused on building enduring businesses around great ideas, great talent, and engaged audiences. That means creating content people love, developing new commercial opportunities, and finding innovative ways to connect storytelling, community, distribution, brands, and IP.
Fulwell is a place for ambitious people who like solving hard problems, moving quickly, and helping shape what's next in media and entertainment.
CORE BEHAVIORS
These guide the ways we work together, make decisions, and bring our mission to life:
- Be Intentionally Curious: Push boundaries, challenge historical thinking, and incorporate approaches from different industries, geographies, and eras. Venture into your unknown to discover and develop better practices
- Strive for Creative Excellence: Be bold, curious, and collaborative. Share what you know, learn from what doesn’t work, and support each other in doing great work—together
- Practice Active Inclusion: Welcome differences and honor the unique narrative of each person and community. Foster a company where cultures are celebrated and perspectives are broadened.
ABOUT THIS ROLE
This role sits at the intersection of content strategy, audience development, and digital operations. The successful candidate will manage end-to-end YouTube workflows, optimize content for search and discovery, analyze performance, and help shape strategies that maximize engagement across both existing and emerging programming.
The ideal candidate combines strong platform expertise, creative instincts, analytical thinking, and exceptional execution. They are comfortable managing multiple channels, engaging with growing communities, and identifying opportunities to expand our presence and impact on YouTube.
KEY RESPONSIBILITIESVideo Publishing - Own the complete video upload pipeline for all channels, ensuring strict adherence to the content calendar and zero missed publish windows
- Schedule and publish a minimum of two longform videos weekly, with accurate configuration across all targeted time zones
- Configure and monitor monetization settings on the channels to maximize ad revenue and protect against demonetization risk
- Verify every piece of content against YouTube's advertiser-friendly guidelines prior to launch
- Partner with leadership to build strategic playlists and configure cross-promotional end screens and info cards to drive session time and channel discovery.
Content Optimization - Own the full thumbnail strategy for all channels, from concept through final graphic, tailored to each channel's distinct audience and brand identity
- Design high-CTR custom thumbnails that stand out in a crowded feed without compromising brand integrity
- Write titles that spark curiosity, drive clicks, and are built for algorithmic reach
- Craft SEO-optimized descriptions complete with relevant links, timestamps, and resources
- Run ongoing competitor and keyword research to inform metadata, tags, and chapter strategy across both channels.
Community Management - Moderate comments across the channels to keep the community positive, safe, and active
- Engage directly with viewers, responding to comments, questions, and feedback in a way that reflects each channel's voice
- Manage the community tab on the channels, including polls, text posts, and behind-the-scenes content.
Analytics & Strategy - Monitor YouTube Analytics daily across both channels, tracking CTR, audience retention, and viewer demographics
- Build and deliver weekly performance reports that translate raw data into clear takeaways on video performance and audience behavior
- Use real-time data to pivot packaging strategy on the fly, boosting algorithmic velocity and improving viewer return rate.
SKILLS, KNOWLEDGE & EXPERTISE- 6+ years of overall content, digital media, or marketing experience, including 3+ years directly managing and growing multiple YouTube channels
- Strong graphic design skills with a diverse portfolio of high-performing, custom thumbnails, plus deep hands-on experience with professional design tools (Adobe Photoshop, Illustrator, Figma, or equivalent)
- Deep understanding of the YouTube algorithm, SEO mechanics, copyright rules, and the operational demands of multi-channel management
- Proficiency with YouTube Studio, analytics tools, and optimization software (TubeBuddy, VidIQ, or similar)
- Excellent written communication and multitasking skills, with the ability to manage multiple distinct brand voices simultaneously without cross-contaminating tone or style.
WHAT SUCCESS LOOKS LIKE - The company has better visibility into active business development opportunities
- Senior leadership can make faster decisions because opportunities are clearly assessed, organized, and framed
- High-priority partnerships move forward with greater discipline and fewer dropped balls.
- Internal teams are better aligned around what matters, who owns what, and what needs to happen next
- New opportunities are evaluated through a sharper lens of strategic fit, commercial value, and execution feasibility
- Fulwell has a stronger bridge between long-term company strategy and near-term business development activity.
LIFE AT FULWELL ENTERTAINMENTWe are looking for team members who are more than just what’s on the page. We value people who take initiative, step in without waiting to be asked, and look for ways to strengthen the work around them. Roles here often grow with the person, and we encourage that. This job description covers the essentials, but not the limits. Opportunities and responsibilities may evolve as the needs of the business do.
COMPANY BENEFITS Fulwell is proud to offer fully-subsidized individual healthcare options (medical, vision and dental) as well as subsidized dependent care. We provide a competitive 401k employer match, enhanced personal health days, and a strong paid vacation policy. Additional details on these and other company policies may be found in the Fulwell US Handbook.
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